Developed with the ability of grouping people without putting sharp edges around the group definition, Shoppr is flexible by nature. What does that mean? It means Shoppr does the Customer Profiling for you, but the parameters of that profiling can change depending on context. You may call that flaky, we prefer to call it flippin’ awesome!
The parameters keep changing because people and their decision process keeps changing. Shoppr, running on its magical secret sauce, will take these changing factors (from previous orders to current trends and from a generic customer view to individual profiles) into consideration to create accurate in-the-moment profiles. You can take it forward from there.