Marketing operations for your BigCommerce store can get confusing and ROI negative really quick if you’re not focusing on the right indicators, especially so for e-commerce. If you’re running your e-commerce store on Bigcommerce, a lot of data is being collected – while only some of it is available at your disposal in form of raw metrics. By the time you bring all this segmented information in one place, it could really affect the impact your marketing spend will have because of the lost time and customer intent. Apart from this, customer acquisition is highly inefficient with generalized targeting across all advertising platforms – engagement levels remain more or less the same and your target audience turns blind to your messages and ultimately resulting in sub-par sales and growth metrics for your e-commerce store. This happens to be a big problem not just for BigCommerce Store owners, but every other independent e-commerce seller, D2C companies and legacy brands trying to sell online.
Shoppr addresses the above-mentioned problems for marketing your e-commerce store running on BigCommerce, by providing you with multi-channel insights in one place along with the right recommendations and actions to make the best out of marketing spends on your e-commerce store. Also, all of your customers’ and visitors data are processed to build hyper-accurate segmenting, which then helps you target the people using our Facebook, Google Ads and MailChimp integrations, who already know about you, having interacted with your BigCommerce store or some other of your marketing channel before – are more likely to convert in the near future. All of this ultimately combines to give your products and brand better recall, higher conversions and consistent brand experience across channels.