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Nikunj Thakkar

Nikunj Thakkar is a Founder & CEO of DataOne Innovation Labs, a data analytics startup from India. He works with companies on Data Intelligence, Big Data Analytics and Data Driven Decisions. He helps companies build scalable products. He's currently building Shoppr - A customer science platform for e-commerce sellers to make their marketing campaigns data driven.

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[Case Study] Amounee increased its revenue by 2x using Shoppr

[Case Study] Amounee increased its revenue by 2x using Shoppr Amounee

Table of Content: Introduction Global Data About Amounee Challenges Faced by Amounee.com Shoppr as a Solution Key Takeaways Introduction Every marketing dollar that you put into paid ads, chances are you are losing the same amount of marketing dollars. According to Statistica, e-commerce was responsible for around $2.3 trillion in sales in 2017 and expected […]

Steps to reduce cart abandonment

Steps to reduce cart abandonment How to reduce cart abandonment

Cart Abandonment: Meaning and a step-by-step guide Cart abandonment rate is a very crucial metric to measure because a high abandonment rate can lead to a poor client experience or broken sales funnel. Decreasing cart abandonment drives legitimately to more deals and revenue, so improving the checkout flow should be a primary focus for online […]

A Guide to E-commerce Marketing in 2020

A Guide to E-commerce Marketing in 2020 E-Comerce marketing guide in 2020

Statista.com, the globally renowned source for statistical data, mentions that the market growth of E-commerce globally in 2019 is estimated at 20.7% and for 2020 at a marginally lower rate of 19%. In this current year, E-commerce sales globally have reached US$3.53 trillion. The total sales value of E-commerce worldwide is expected to US$6.54 trillion […]

Top Tools To Run Your Shopify Store: Part 2 – Marketing

Top Tools To Run Your Shopify Store: Part 2 – Marketing Shoppr's Guide on Marketing Tools For Shopify Stores

Email marketing Among the free tools is Omnisend which combines automated email marketing with SMS as well as Facebook and Google retargeting. At the outset, Omnisend starts out with a welcome email to your customers after they sign up. This email introduces your store to the customer. Order confirmations, shipping confirmations, cancellation confirmations are buttressed […]

The Most Cost-Effective Ad Platforms In 2019

The Most Cost-Effective Ad Platforms In 2019 Cost-Effective Ad platforms for E-Commerce Marketing

Google and Facebook occupy the top two positions. Let us take a look at the rest of the field. Most Ad platforms deliver their ads through an auction while some are based on membership. The number of channels that a platform covers varies with different platforms. Demand-side platforms (DSPs) are ad platforms that serve out […]

YouTube Ads Guide 2019: Getting Started, Targeting and more

YouTube Ads Guide 2019: Getting Started, Targeting and more How to set up YouTube Ads to promote your E-Commerce store

The first step is to set up your YouTube channel. More than one person can be enabled to manage your channel. This facility is possible with a Brand Account as opposed to a Personal Channel, which are the two types of accounts you can have on YouTube. An existing YouTube channel can also be added […]

The Future Of E-Commerce | 2019

The Future Of E-Commerce | 2019 future of e-commerce

Many factors need to reach a suitable level for e-commerce to take off and achieve sustained growth. Online marketing and Social media marketing have evolved fully with the future lying in e-commerce stores not only being able to reach out to their consumers but also to deliver experiences that resonate with customers at an individual […]

E-Commerce Entrepreneurs Spotlight : Henry Hoe, Founder & CEO, SeniorCare

E-Commerce Entrepreneurs Spotlight : Henry Hoe, Founder & CEO, SeniorCare E-Commerce Entrepreneur's Spotlight - Henry Hoe, SeniorCare

Henry is an entrepreneur running not just multiple e-commerce stores – but he also has his personal brand, decisivemarketer.com. One of his e-commerce stores running under the brand SeniorCare broke 7 figures in sales couple of years back and he’s here to tell us how he did it from the start and also some really good […]

11-year old’s Guide to Facebook Advertising

11-year old’s Guide to Facebook Advertising

When you want to advertise on Facebook, there are three marketing goals that you can choose from in order to identify a roadmap for your advertising mission. The three goals areGet people to notice (raise awareness) Get people to notice (Raise awareness) Get people to engage (grow engagement) Get people to act (boost conversions) On […]

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