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Category: Digital Marketing

Social Media as a Vehicle for your Store’s Marketing & Branding

Social Media as a Vehicle for your Store’s Marketing & Branding Shoppr's blog article on how to use social media as a vehicle for E-Commerce Marketing and Branding

Prefacing on Growth of Social Media and Online Retail Noted statistical research site Statista mentions that the global retail E-Commerce sales amounted to US$ 1,336 billion in 2014. It grew to US$ 2,982 billion in 2018. The projection is that the sales value will increase to US$ 3,535 billion in 2019. The growth trajectory will […]

Top tools to run your WooCommerce store – Marketing

Top tools to run your WooCommerce store – Marketing Shoppr's blog article on top WooCommerce tools for Marketing

If you’re looking to up the Marketing prowess to your WooCommerce Store – Shoppr’s Marketing team has built a list of recommended tools and plugins just for that, to help you grow faster and sell more.   ‘Smart Coupons’ is one such tool that comes reasonably priced for your first ecommerce  store as well as for […]

What Are The Different Types of E-Commerce Businesses?

What Are The Different Types of E-Commerce Businesses? Shoppr's article on types of E-Commerce Businesses

Let’s take a look at the full range of business transactions that can happen online. The umbrella term E-Commerce is inclusive of all of these. B2B E-Commerce Business to Business E-Commerce: that is what B2B E-Commerce means, as many would know. When business transactions happen between two businesses in the online marketplace – that is […]

Reducing E-Commerce Cart Abandons, Step-by-step Guide

Reducing E-Commerce Cart Abandons, Step-by-step Guide Cart Abandonment

When a customer abandons a shopping cart on your ecommerce store, you can do a number of marketing actions that remind your customer of  the product they ended up not buying. You can retarget them by having your ads displayed when they search on Google next, or in their social media feeds. You need to […]

How To Start Driving Traffic To Your Newly Built Store

How To Start Driving Traffic To Your Newly Built Store Gaining traffic for a newly built E-Commerce store - Shoppr.ai Blog

You’ve just built and E-Commerce store and put in a lot of effort into the little details to make sure your customers are in complete awe of your products – but what are you doing to make sure there are enough people coming across your products? Read on to get started! Google Ads With Google […]

Setting Up and Optimizing Email Marketing for E-Commerce

Setting Up and Optimizing Email Marketing for E-Commerce

To get started on setting up and optimising Email marketing for your E-commerce store, we’ll first take a look  at the foundational framework provided by one of the major Customer Relationship Management companies, Salesforce. We will close this guide by rounding up with a similar framework from Shopify. The five steps in the process as […]

E-Commerce Entrepreneurs Spotlight: Ariella Appelbaum, Co-Founder, A.N. Other

E-Commerce Entrepreneurs Spotlight: Ariella Appelbaum, Co-Founder, A.N. Other Shoppr E-Commerce Entrepreneurs Spotlight with Ariella Appelbaum, Co-Founder of A.N. Other

What lead to starting A.N. Other? So I had no background in not in perfume or in beauty, I’m actually a lawyer and I also did Real Estate development for many years. I was looking to start something, It started with Barbara Thau’s article “Behind the spritz: what really goes into a bottle of $100 […]

Powerful E-Commerce Tools That Might Be Unheard Of In 2019

Powerful E-Commerce Tools That Might Be Unheard Of In 2019 E-Commerce Tools and Services you might not know of

Baozun Baozun was listed among the top 3 e-commerce stock picks by The Motley Fool – is also referred to as the Shopify of China. Its ‘Online Store and Shopping Site operation’ service comes with integrated tools like Nebula+, ShopDog, ShopCat, OMS, Code store, DianXiaomi, VOC for everything from designing, operating and Marketing for E-Commerce. […]

E-Commerce Entrepreneurs Spotlight: Marek Ciesla, Founder, Woolet

E-Commerce Entrepreneurs Spotlight: Marek Ciesla, Founder, Woolet Shoppr Interview with Marek Ciesla, Founder, Woolet

Marek Ciesla founded Woolet 3 years ago after successful stints at DivX and BitTorrent. He was able to raise $330,000 in 30 days on Kickstarter for his wallet prototype – today he sells it on Woolet.co clocking Six-figure sales and great margins – he’ll share with us how he did it. How did you get […]

The Most Cost-Effective Ad Platforms In 2019

The Most Cost-Effective Ad Platforms In 2019 Cost-Effective Ad platforms for E-Commerce Marketing

Google and Facebook occupy the top two positions. Let us take a look at the rest of the field. Most Ad platforms deliver their ads through an auction while some are based on membership. The number of channels that a platform covers varies with different platforms. Demand-side platforms (DSPs) are ad platforms that serve out […]

YouTube Ads Guide 2019: Getting Started, Targeting and more

YouTube Ads Guide 2019: Getting Started, Targeting and more How to set up YouTube Ads to promote your E-Commerce store

The first step is to set up your YouTube channel. More than one person can be enabled to manage your channel. This facility is possible with a Brand Account as opposed to a Personal Channel, which are the two types of accounts you can have on YouTube. An existing YouTube channel can also be added […]

E-Commerce Entrepreneurs Spotlight : Henry Hoe, Founder & CEO, SeniorCare

E-Commerce Entrepreneurs Spotlight : Henry Hoe, Founder & CEO, SeniorCare E-Commerce Entrepreneur's Spotlight - Henry Hoe, SeniorCare

Henry is an entrepreneur running not just multiple e-commerce stores – but he also has his personal brand, decisivemarketer.com. One of his e-commerce stores running under the brand SeniorCare broke 7 figures in sales couple of years back and he’s here to tell us how he did it from the start and also some really good […]