Marketing Channel KPIs

Impressions #

The number of times your ad is shown on screen is counted as impression.

Example: If someone sees your ad and scroll down, and then scroll back up to your ad, it will be counted as 1 impression. If someone sees your same ad two different times then it will be counted as 2 impressions.

Spend #

This is the amount of money you have used on showing people your ads.

Reach #

It shows that how many people will get ad impression. Impression can be more than the number of reach because the same person may have seen your ad more than one time.

CPC (Cost per Conversion) #

This is the price you pay for each action a user takes on your website because of your Facebook ad.

CPM (Cost per Mille) #

This is the cost you pay for 1,000 impressions on your Facebook ad.

CTR (Click-through Rate) #

This is the percentage of people who actually clicked on your ad after seeing it.

User Engagement #

The total number of actions that the user took on your ads. When people see ads that are relevant to them, they’re more likely to interact with those ads.

Conversion Rate #

This is the percentage of people who have purchased products or services from your website. In other words, sales!

Quality Score #

Your Google Ads Quality Score describes how relevant your ads, landing pages, and keywords are to your customers. It also plays a direct role in how Google decides which ads to show

Keyword Performance #

This shows the performance of your Google Ads keywords. Keywords are the crucial term of Google Ads and without good keyword performance, you will not reach the right customer.

New Subscribers #

It is the count of new subscribers in a time duration.

Total Subscribers #

Count of total subscribers to the mailing list.

Email Open Rate #

The percentage of email recipients who open a your email.

Bounce Rate #

The percentage of your total emails sent which couldn’t be successfully delivered to the recipient’s inbox.

Email Clicks #

The number of clicks on links provided in email.